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KUSH + CARS
BUSINESS
Special Event
PROJECT
Branding, Art Direction, Print, Copy
Weed and LBC are in Snoop Dogg’s DNA. Throw in a few low-riders from the “Nuthin’ but a G Thang” video, and you’ve got a party Snoop’s gonna show up at. If you’re lucky, Dre might swing by, too.
I came up with an event to showcase Snoop called Kush + Cars. Lucky attendees will view a VIP Snoop show, along with a fleet of the flyest low riders and enjoy samples of El Lay's finest weed. I designed a poster for the event and posted the poster on Snoop’s Instagram and LinkedIn (yes, he has a LinkedIn profile). He has yet to reply....
THE TYPOGRAPHY
The second I saw this font—View—I knew it was meant for my poster’s headline. It’s so bold and ballsy—what more was needed to sell Snoop? According to the designer of View, their font is a celebration of Black graphic designers in history. How perf is that?
Voice
Funky
Old Skool
Chill
AaBbCc
1234 #$!
AaBbCc
1234 #$!
Typography
Color
Graphics
THE ALTERNATES
It’s always fun to see what makes the cutting room floor, and of all the design choices I made, the word ‘CARS’ in silver chrome was my least fave. But it led me to think of painting the car a glittery purple, so thanks for the inspo, Pixar.
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