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LISA BRADBURY SKINCARE
BUSINESS
Spa
PROJECT
Branding, Art Direction, Website, Copy
Lisa Bradbury Skincare came to me with a tricky dilemma. Their first location was in the heart of San Francisco’s busy Fillmore Street where they often got walk-ins. But during Covid, they had to downsize their spa. Originally, they were on the top floor of a luxe Victorian building. Their new location was squeezed into a small studio where foot traffic was minimal. How were they going to attract clientele?
Voice
Feminine
Calm
Welcoming
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Typography
Color
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Photography
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LOGO
A charming component of Lisa Bradbury’s new location was a little garden in front of their space. I took the concept of a garden and wove it into their logo. Lisa’s spa was not just a place for prime skincare, but an oasis of calm in the city’s center.
THE WEBSITE
Aside from highlighting their skincare services in a chic fashion, I carried the garden concept throughout the site. I found these beautiful illustrations of lush flora and incorporated them into the site along with high-key product photography.
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