SERRATTI COFFEE

BUSINESS

Coffee Retailer

PROJECT

Branding, Naming, Art Direction, Print, Packaging, Copy

This Italian coffee company came to me with their business plan and working name of ‘Ciao Coffee’. In speaking with the husband and wife team, I knew the crux of their branding hinged on love—love for their coffee and love for each other. They had a story to tell, and I convinced them to let me rename and brand their company.

LOGO + TAGLINE

I created the name ‘Serratti’ by combining the wife’s first name (Montserratt) with the husband’s last name (Bertellotti). Luckily the name sounded Italian, too! I completed the naming process with the tagline, “The Italian Coffee”.

The logo came about while experimenting with the different shapes that coffee beans can make. I united two beans together at their base and saw the logo’s heart, which fit perfectly with the brand’s message.

The color palette’s a nod to Italy’s national colors and the playful Serratti font echos the couple’s fun side.